This beauty product – derived from snails – sells once every 20 seconds

In the world of beauty, we’re used to seeing new weird and wonderful ingredients take centre stage as they are hailed as the next exciting ‘wonder ingredient’, especially in skincare. But we never thought we’d see the day when we’re slathering snail slime all over our faces.

And yet, TikTok has over 400 million searches for snail skincare and COSRX’s Snail Mucin collection has become so popular in the UK that it now sells a product every 20 seconds – demand far outweighs supply at stockists including Boots, LookFantastic, FeelUnique and Beauty Bay, with the brand’s Advanced Snail 96 Mucin Power Essence Gel and Advanced Snail 92 All in One Cream selling out as soon as it hits the shelves.

So, what is snail mucin? Hailed as a ‘wonder K-Beauty ingredient’, snail mucin, or snail secretion filtrate, is extracted from snails by placing them over a mesh in a dark room, where they are left to freely roam the net, leaving mucin in their trails. It’s been used in Korean skincare for a decade for its anti-inflammatory, anti-aging, intensely hydrating, antimicrobial and wound-healing properties.

K-beauty brand COSRX is without doubt the global leader in snail skincare – with over 9,000 5-star Amazon reviews, the line has consistently sold out every month in 2022 so far and even Emily Ratajkowski has admitted to being a fan.

cosrx snail mucin all in one cream

COSRX Advanced Snail 92 All in one Cream, £26.99, Boots

While the All in One Cream is designed to be used as a moisturiser, the Power Essence Gel should be used like a serum, after cleansing and toning but before moisturiser. And while both products have legions of fans, it’s the Power Essence Gel that’s really getting people excited. Reviewers have called it a ‘game changer’, and ‘my favourite skincare product,’ saying that it ‘works wonders’ and ‘saves my skin every time.’

cosrx snail mucin power essence

COSRX Advanced Snail 96 Mucin Power Essence Gel, £23.99, Boots

No stranger to creating bestselling, efficacious skincare, COSRX’s snail skincare line isn’t the only thing flying off the shelves – the brand’s ‘magic’ pimple patches sell every 25 seconds, too.