Every week, we shine a spotlight on the best small brands we think are worth shouting about. We love our great British high street, but there are so many fantastic independent brands out there making clothes, accessories, homeware and more from a place of passion and love and we need to support them – now more than ever.
From fashion and beauty to homeware, accessories and food, we bring you the best small businesses you need on your radar. This week we chat to Anya, founder of the candle brand Peach Fuzz.
How did Peach Fuzz come about?
Peach Fuzz was born in November of 2020. I was burning a candle one evening and began fiddling with the remaining wax and had an idea to look into candle making as a fun hobby to distract me from day-to-day lockdown life. By the end of the month, I had a handful of peach candles; my sister loved them and suggested I start a page called Peach Fuzz, and the name just stuck. When I started the page I couldn’t believe how much interest people took and within a month and a half I had so much demand I was able to leave my job at the local nursing home and pursue candle-making and my college studies full time.
What three words sum up Peach Fuzz?
Fun, fruity goodness!
Who is the Peach Fuzz customer?
Someone who either loves to add a splash of fun and colour to their interiors, give a really unique gift to their pal or simply doesn’t want to keep buying fruit to have on display every week! I’m fortunate enough to have an incredibly lovely customer base. One of my favourite parts of the job for me is seeing photos of where my little creations end up, especially when they end up all over the world.
Where does inspiration come from?
I think a lot of inspiration for my designs comes from my lovely mama – growing up there would always be a painting or drawing on the go, a lot of the time it was bright bowls of fruit or florals, which I loved! I also am such a big fan of the 70s/80s aesthetic, with lots of bright fruity colours, so I take inspiration from there, too.
Tell us a bit about your design and making process.
When choosing fruits to make, it’s funny but I only go with fruits I really enjoy eating. When I’ve decided on the fruit I want to make, the next stage is usually doing a morning trip to Tesco every day for the next week to find the best-looking fruit to make a silicone mould out of. My favourite part of the process is the painting; so many different colours go into painting them, it’s very therapeutic and relaxing.
Is Peach Fuzz striving to be a sustainable brand?
Yes! When I realised I was going to make a business out of my creations I knew I really wanted to prioritise sustainability above all else. Each candle is made with natural soy wax and is packaged in either biodegradable or 100 per cent recyclable materials, most of which have also been made from recycled materials. To reduce candle waste, I build up a fruit bowl of candles that didn’t work out, chop them up and pop them into little paper bags to give to customers free of charge to reuse as wax melts.
Which piece is your current favourite?
My current favourite candle has got to be my new blushed pears. The paint job was quite challenging to figure out as when the green and red colours mix they tend to go brown, so it was so rewarding when I figured out how to paint them in a way that looked really good. They also smell really close to pear drops which really excites me.
Anything exciting planned for the brand?
So many things! I don’t want to give away too much but I’ve got such a long list of candle ideas lined up to be made, including pomegranates, grapefruit and limes. I would also love to possibly get a little Peach Fuzz team together maybe towards the end of the year, but I will just have to see.