Small Brand Spotlight: Jack & Freda

Every week, we’re shining a spotlight on the best small brands we think are worth shouting about. We love our great British high street, but there are so many fantastic independent brands out there making clothes, accessories, homewares and more from a place of passion and love and we need to support them – now more than ever.

From fashion and beauty to homeware and accessories, we’ll be bringing you the best small businesses you need on your radar. This week we chat to Kylie Dunn, designer and founder of independent jewellery brand Jack & Freda.

Jack & Freda earrings
Jack & Freda

How did Jack & Freda come about?

The brand started as a maternity leave side hustle in 2015. I worked in the advertising industry in London for over 10 years and after having my two sons, we moved to Berkshire for more space and to be nearer my husband’s family. I’ve always enjoyed working, but the hours and commute didn’t fit with family life, so I decided to set up an online shop for a bit of fun. Named after my grandparents, Jack & Freda originally sold cards, prints, candles and jewellery from other independent brands.

Gradually I started introducing my own products and over time they became my bestsellers. So Jack & Freda as a jewellery brand was an evolution really, but now we have thousands of happy customers and it’s a full-time job.

What three words would you use to describe Jack & Freda?

Colourful, fun, simple.

Who is the Jack & Freda woman?

Women who like to feel good. Our earrings evoke a sense of fun and positivity. Like a slick of red lipstick, pop in a pair of colourful earrings and you’re ready to face the world feeling fantastic. Jack & Freda customers are loyal and support small businesses. It’s wonderful to have repeat customers who get as excited as us when we launch a new collection.

Where does inspiration come from for your designs?

Graphic shapes and bold colours; design that is playful and positive. The brand is very much ‘me’, I create jewellery I like to wear. It’s impossible to sell something if you don’t love it.

Tell us a bit about your design and making process.

It’s all component-based, so once I decide on a shape or colour, the pieces are sometimes used across several styles. I source materials I love and try out different ways of how they might work together. It can sometimes be as simple as two colours sitting together on my desk which gives me an idea for an earring, or occasionally a customer has requested something bespoke which has gone on to become a bestseller (like our mini hoop earrings which are sold as singles as well as pairs, so customers can mix, match and stack).

Which piece is your current favourite?

Ooh, I have so many favourites, but these are our bestsellers and I can’t stop adding new colours. They’re very easy to wear with a number of outfits and are nice and light so can be worn all day.

Anything exciting planned for the brand this year?

Yes! I don’t want to drop any spoilers, but there are some big changes coming very soon! Something I can say is that we send a lot of birthday gifts, so we’re working on a gorgeous birthday bundle that can be posted directly to the recipient (and includes sparklers!)

YOU’s 3 favourite things: