Small Brand Spotlight: Gigi & Olive

Every week, we shine a spotlight on the best small brands we think are worth shouting about. We love our great British high street, but there are so many fantastic independent brands out there making clothes, accessories, homeware and more from a place of passion and love and we need to support them – now more than ever.

From fashion and beauty to homeware, accessories and food, we bring you the best small businesses you need on your radar. This week, we chat with Georgie Le Roux, founder of bridal gifting brand Gigi & Olive.

Gigi & Olive
Gigi & Olive

How did Gigi & Olive come to life?

Gigi & Olive launched in September 2019 as the answer to all things stylish bridal gifting. The idea came from a personal experience of the fragmented and challenging shopping journey when organising products for hen parties and gifts for newly engaged friends. I felt frustrated at the hen party and bridal gifting available at the time, especially when organising hen parties for my sister and sister-in-law. I spent a lot of time sourcing DIY gifts, personalised presents and hen party merchandise, and I thought there should be a destination website for this, so I created Gigi & Olive.

I had been thinking about the idea for a couple of years and in 2018 I took a leap of faith, wrote a business plan and launched a year later. It’s grown very organically, which I’m very grateful for.

What three words sum up Gigi & Olive?

Fun, considered and personal.

Who is Gigi & Olive for?

Anyone! But specifically, those searching for excellent and thoughtful bridal gifts, going to a hen party, attending a wedding or getting married themselves.

How do you design beautiful products for your customers?

Gigi & Olive’s own products, such as our veils, hair ribbons, scrunchies, handkerchiefs and garters, are all handmade in our west London studio. We also offer our gorgeous embroidery service, which we feel is the perfect special touch for any gift. We’re a small business with a full-time team of four. We take great care in speedy delivery, customer service and quality of product. We also aim to partner with female-founded brands and support emerging entrepreneurs. It’s essential to us to work with like-minded brands whose products are ethically-sourced, handcrafted and made to keep.

What’s a typical day for you?

We’re constantly creating, fulfilling and embroidering in the studio. I’m very hands-on with customer service, which is incredibly important to me. We also have a lot of bespoke requests and work closely with wedding planners on embroidered or personalised wedding favours. I also look after all our content, shoots, social media and website. Every day differs!

What’s the best thing about running your own business? And the most challenging?

I love everything about it and I am constantly learning, growing and adapting. Each day provides a different challenge. I’m lucky to have such a fantastic team and amazing customers. I adore seeing all the pictures on social media from people wearing our products at their weddings and hens.

The best moment so far?

Employing my first person and moving the business out of my flat and into a studio in early 2021 were both huge milestones. And I love seeing celebrities and influencers wearing our pieces too: Mollie King, Pixie Lott, Zeena Shah and Yanin Taylor having been a few favourites. We also did the hangover kits for British Vogue Editor-in-Chief Edward Enninful’s wedding this year, which was really special.

Which piece is your favourite?

I adore the unique personalisation we do on our bow, so I’d have to say one of our newest items, the Marie Linen Bow – I’m definitely wearing one at my own wedding this year!

Anything exciting in the pipeline?

We have just launched our most premium collection to date, The Wedding Weekend Collection; a piece to wear at each of your bridal celebrations across your wedding weekend.

Shop Gigi & Olive at and follow @gigiandolive_.

YOU’s 3 favourite things:

Gigi & Olive

Blush Riviera Linen PJ Set, £125, Gigi & Olive

wedding checklist notebook
Gigi & Olive

Wedding Checklist Notebook, £39, Gigi & Olive

hair clips
Gigi & Olive

Alice Hair Set, £18, Gigi & Olive