Fashion director Shelly Vella in the green room with Aligne

Each week we celebrate a brand committed to implementing practices that won’t cost the earth whilst still delivering beautiful, timeless pieces. This week we take a peek at the rail over at Aligne HQ.

Born into the retail wasteland of lockdown, Aligne jumped onto my radar as I was searching out smaller, more independent brands to support. Their ethics combined with a stylish and affordable offering set them apart and has been a firm YOU magazine favourite ever since.

Dakota high neck midi dress, £89, Aligne

Cinder cropped light linen jacket, £65 // Claudeth high waist linen shorts, £69, Aligne 

Beautiful dresses and slick, modern tailoring aside, I love this label because it really does go the extra mile in combining trend pieces with a conscientious approach to longevity. They’ve also recently joined the newly launched rental platform ‘ The Devout’ where you’ll find a selection of key summer staples, soon to be followed by a curated edit of Autumn essentials later in the year.

Three words that sum up Aligne?

Conscious. Timeless. Versatile.

Crosby cropped boxy t-shirt, £28 // Connie wide leg tapered jean, £69, Aligne

What does sustainability mean to you?

It’s TLC. It’s a consideration. It’s looking ahead to the future while looking after each other and our environment now. At Aligne, ‘sustainability’ is so much more than a trending buzzword – it’s a way of life, and a core building block in our brand ethos.

When it comes to our collections, we like to think of it as fashion first, and then affordability (something that you will wear endlessly), but sustainability should always underpin the piece to create a naturally planet-friendly garment. At Aligne, kindness is key – in all that we do.

What eco-conscious processes do you have in place?

We only work with like-minded partners; those that share our mindset and welcome our brand ethos – from our sourcing and production to the eco-friendly finishes we feature in our collections. We believe our clothes should be made near, not far, so we’re passionate about nearshore production – our long-term goal is to ensure our clothes are crafted in locations close to home; collections that only rely on trucks and avoid high-mileage transportation like boats and planes.

Diane ultra-cropped blazer, £85 // Daphne tailored cocoon trouser £75, Aligne

Any particular highlights for the brand?

Receiving incredible feedback from the press and our amazing customers, and also creating a respected, much-loved sustainable brand that continues to go from strength to strength. We have been overwhelmed by the fantastic response Aligne has received, and we can only hope this continues with our upcoming collections.

What is your best-selling piece?

It has to be our Blair denim midi dress, crafted in 100% organic cotton and produced with 50% less water – the unpredictable, in-between temperatures have definitely inspired our customer to search for a versatile piece that can be worn throughout the seasons, and Blair does just that. It’s an easy, multitasking silhouette that can be layered up and styled down, whatever the forecast.

Shop Shelly’s favourite Aligne pieces:

Blair midi dress, £89, Aligne

Carly open tie back dress, £89, Aligne

Debbie bib frill short smock dress, £75 Aligne

Celine tailored single-breasted blazer, £110, Aligne 

Cely wide short in pale water, £65, Aligne

Delilah tailored long short in sand, £65, Aligne

Desi shirred waist sleeveless mini dress in khaki gingham, £75, Aligne

Cressida frill wrap pleated skirt in floral ditsy, £65, Aligne

Drew high neck loose top in blue spot, £59, Aligne

Shop Aligne here and follow the brand on Instagram here