Being directly affected by interiors is not something you’ve probably given much thought to, have you?
Take a minute to cast your mind back to certain occasions though and you can probably find times that simply by walking into a particular space, you’ve suddenly felt a change to your mood.
For example, if you walk into a bright yellow room or a moody, slate grey room – you’ll probably feel a little differently in both, right? Well, now, science is backing this theory.
Taubmans, an Australian paint company, partnered with Liminal VR, a virtual reality company, and a team of psychologists and neuroscientists from the Florey Institute of Neuroscience and Mental Health in Melbourne, to carry out research exploring how the colour of a room and a person’s emotions are directly affected.
The teams gathered 745 people and gave each person a Google Daydream virtual reality headsets. The participants were then shown five different paint colours from Taubmans, in three different rooms.
After seeing each colour, participants were asked to state how they felt, out of a selection of eight keywords including the likes of ‘cheerful’, ‘tense’ and ‘excited’, and rate, on a scale of one to five, how much they liked the colour in front of them.
The results were certainly telling.
Pastels bought the most cheer to the group. Bright colours like yellow, orange and pink made them feel excitable and dark colours, like deep green, plum and charcoal, caused people to actively feel sad.
Damian Moratti, CEO of Liminal VR, commented on the project saying: ‘It was amazing working on the Taubmans Colour Emotion Study – nothing of this scale and scope had ever been attempted before’.
‘Luckily, the data returned some fantastic results, showing that people were genuinely emotionally affected by many of the colours in the Taubmans range, and different environments had a huge influence on our emotional responses to colour.’
Are you suddenly rethinking that dark sage in the living room? Us too.