In our homes, on our screens and most importantly, in our wardrobes, Scandi chic is bigger than ever.
Here are the brands to invest in now for a stylish season ahead.
Holzweiler launched in 2012 with a collection of luxury scarfs made of cashmere, silk and wool blends – the unique prints and colours became an instant success in the Norwegian fashion market and in 2014 they expanded their creativity with the launch of their clothing line. The SS collection is a mix of prints, patterns and colour, a direct result of collaboration with contemporary artists from around the world.
Kin by John Lewis is an affordable, contemporary brand with a timeless style. Taking inspiration from Japanese and Scandinavian cultures, their SS collection has a hint to sportswear with the use of jersey details but keeping inspiration from architecture with the use of modernist prints and exploring graphic shapes and block patterns.
Filippa K, a defining brand for Scandinavian fashion, built on the core values of simplicity, quality and style. Based on clean design that is modern yet timeless with a casual and easy to wear style. With a collection full of essential pieces, the brand works beyond seasonal trends.
m by M at Debenhams
m by M at Debenhams is a collection of flattering fits and cool finishes, presenting a relaxed palette of muted tones with raw finishes, soft silhouettes and delicate frills. Botanical printed designs update classic pieces and can be key looks in your everyday style.
Cecilie Copenhagen was started from that all-too-familiar feeling of having nothing to wear on a night out. The brand that creates clothes for women with unique designs and uncompromising quality, made up of striking prints and vibrant colours.
And to accessorise…
Danish label Pilgrim, started up by Annemette Markvad and Thomas Adamsen, is THE go-to for minimalistic jewellery with a scandi-cool twist. Hand made in Denmark, their pieces are budget friendly and timeless.
If you’re a fan of a retro throwback look no further than Swedish Hasbeens. The Swedish brand’s mission statement is to produce fun pieces inspired by Hasbeens that once ruled the planet, and their huge selection of clogs are all handmade in the old traditional way.
Feature by Joanne Toolan