Sam Cam’s can-do collection

by Amy E Williams

Samantha wearing one of her Cefinn designs


Samantha Cameron (above) continues to impress the fashion world with her label Cefinn, which offers some of the best solutions for working wardrobes we can think of. The latest collection has just launched.


YOUR FAVOURITE NEW CEFINN PIECE? The emerald maxi dress [below]. I recently wore it on holiday in Spain.


Dress, £260,


YOUR DAILY UNIFORM? Tailored trousers with a blouse are my staples for the office. I’ll wear them with trainers when taking the children to school but I’ll have a pair of heels at the ready for meetings or for going out in the evening.


BEST-LOVED ITEM IN YOUR WARDROBE? I have a Pringle of Scotland coat from when Clare Waight Keller was the label’s creative director. It’sa timeless classic.


THE COLOUR YOU WEAR MOST? Navy, it’s always chic.


THE SHOP WHERE YOU COULD SPEND THE MOST MONEY? I mainly shop online – I can spend hours scrolling through Net-A-Porter. My go-to department store is Selfridges, but I also like Liberty and The Conran Shop. I live near Portobello Market in West London, so if I get time on a Friday I love to go there; it’s a great place to scout vintage fashion.


BLAZER, £290, and TROUSERS, £190,

SOMETHING YOU’LL NEVER WEAR BUT WISH YOU COULD? Hats can be so glamorous, but I’m resigned to the fact that they are not my style.


THE TREND YOU JUST DON’T GET? I’ve seen a lot of underwear as outerwear recently – this is definitely not something I’ll be trying out this summer!


HANDBAG OF CHOICE? Running around after three children, I use a navy cross-body from Smythson.


WHAT WILL YOU BE PACKING FOR SUMMER HOLIDAYS? Our zip-up shift dress will transition perfectly from beach to bar; Nars nail polish in orangey-red Dovima and Lancôme Flash Bronzer Self-Tanning Face Gel. Gold hoop earrings by Maria Black are also current favourites.


WHO SHOULD WE FOLLOW ON INSTAGRAM? Nick Grimshaw’s feed makes me laugh; Architectural Digest for inspiration, and Alexandra Stedman’s blog The Frugality for sartorial advice.


MOST OVERUSED EMOJI? I’ve just about got my head around our family WhatsApp group – I’ve got seven siblings – so emojis are next on the list.