With plenty of global businesses and brands making an effort to incorporate environmentally friendly initiatives, Sainsbury’s has just announced a commitment to reduce their plastic use by 50 percent come 2025.
The British supermarket is among the first to set such a bold goal, becoming the first retailer to make such a commitment as reported by The Independent.
At the moment, the supermarket uses around 120,000 tons of plastic packaging every single year, their biggest source being plastic milk bottles closely followed by packaging for fruit and vegetables, fizzy drinks, water and fruit juices.
However, the bosses at Sainsbury’s are determined to change this and will be doing so by introducing alternative materials, using lighter-weight plastics and offering refillable packaging to customers.
According to Mike Coupe, chief executive at Sainsbury’s, the retailer’s ‘bold ambition’ has been made because they understands that ‘we urgently need to reduce our impact on the planet and to help drive change across our industry.’
‘Reducing plastic and packaging is not easy,’ Coupe admits. ‘Packaging plays a vital role in keeping our food safe and fresh and minimising food waste. We must therefore find alternatives to plastic that protect the quality of our food while minimising our impact on the environment.’
The retailer’s promise has been championed and praised by environment secretary, Theresa Villiers, who said: ‘This is a brilliant example of the integral role business has to play in cutting plastic waste, empowering consumers to make more sustainable choices.’
Just last month, major hotel group Marriott International made a similar commitment by officially banning single-use plastic toiletry bottles, after it was revealed that they currently send 500 million to landfill every year.
The change will reportedly save the planet from 1.7 million pounds of plastic in its landfills.
As a replacement, the hotel group will instead use larger pumps to store the likes of shampoo, conditioner and shower gel in all of their hotel rooms meaning guests won’t be losing out.