The denim jacket that sold out in three minutes is back in stock

Impressively fast sellouts aren’t uncommon these days when it comes to fashion, but this denim jacket might just hold something of a record, after selling out completely in less than five minutes.

The classic blue denim number, which is part of the lovely Ruth Langford’s fashion collection with shopping channel QVC, has been popular with shoppers for several seasons. Since its launch, 6,000 units have flown off the rails, and when it was restocked recently, it was a blink-and-you’ll-miss-it situation, with every jacket available sold in three minutes flat.

It’s not hard to see why the piece has proved so popular – with its timeless silhouette,  slightly cropped fit, comfortable, lightweight fabric and a touch of stretch, it ticks all of the boxes when it comes to flattering.

Ruth’s not the only star who loves it – Lisa Snowdon has also been spotted wearing hers backstage on the This Morning set too. And customers who bought one from the initial batches say its ‘one of the best denim jackets’ they’ve ever purchased, giving it an average of 4.8 out of 5 stars, with almost 100 glowing reviews on the QVC website.

‘I have just received this jacket and it is fabulous!’ exclaimed one. ‘The fabric is soft and the colour is perfect. I’m a high street size 12 and I would say this jacket is quite generous in size which makes it very comfortable to wear over both sleeved and sleeveless tops [and] dresses. It’s my first purchase from Ruth Langsford’s collection and I will definitely try other pieces now too.’

‘I don’t write many reviews..but wanted to write about this purchase. It is one of the best denim jackets I have bought,’ another agreed. ‘The material is lovely and soft. Brilliant stretch. So comfortable to wear…almost like a 2nd skin. I can see what others are raving about and why it sold out the first time. So pleased I purchased this.’

Ruth Langsford QVC denim jacket

Ruth Langsford Denim Jacket, £42.96 (was £48), QVC

There’s currently an offer on the site bringing the price down from the RRP of £48 to £42.96, and if you’re new to QVC you can use the code FIVE4U to get an extra £5 off that too. Not bad for a jacket you’ll wear with everything, season after season.

But if you want to jump on the bandwagon, based on previous sales records you’ll need to be fast. Head to qvcuk.com where you’ll find it in stock in sizes 8-22 – until Ruth goes on air tonight, that is!