RIXO has launched a gorgeous sustainable denim collection

RIXO has long been known for its pretty printed midi dresses and party-ready tops, but it’s not a brand we’ve associated with denim – until now.

That’s because RIXO has launched a sustainable denim collection, and quite frankly we are obsessed.

Comprised of 13 key pieces, the collection features classic RIXO pieces reimagined in denim, as well as an introduction of new shapes for the brand in styles such as Maxine, a denim midi skirt, and Malia, a denim dress with embroidery.

Much as we love denim, the fabric is notoriously bad for the planet, with 1,800 gallons of water required to grow cotton for just one pair of jeans, on average. RIXO’s denim, however, has been benchmarked against the EIM scoring system software (Environmental Impact Measurement), assessing each piece’s impact during washing and finishing against the four following categories: water consumption, energy consumption, effect on workers’ health and chemical impact. The entire sustainable denim collection falls into the low impact category.

Created with the principles of circular economy in mind, the collection has been created with a non-stretch 100% cellulosic material, making it significantly easier to be recycled.

‘It’s such a proud moment for us to be able to offer another more sustainable collection, containing versatile items that can be worn all year round’ say Henrietta Rix and Orlagh McCloskey, RIXO Co-founders. ‘RIXO pieces are designed to last a lifetime and be passed down onto friends and family – using high quality and sustainable materials means we’re able to make this a reality.’

TOP PICKS FROM THE RIXO SUSTAINABLE DENIM COLLECTION

Blake embroidered top, £185, RIXO

Malia embroidered dress, £255, RIXO

Debbie jacket, £265, RIXO

Davina denim top, £175, RIXO

Ellen denim dress, £285 and Maddison denim dress, £285, RIXO