This £85 River Island coat is taking the internet by storm

If you follow more than a handful of fashion influencers on Instagram, you’re probably finding yourself experiencing a spot of deja vu of late. The same River Island coat has been popping up in feeds over and over again, and shoppers are flocking to stores to get their hands on it.

The brown vinyl trench coat, which is priced at £85, has been flagged as a trending product on the brand’s website, after being worn by a number of content creators online. With its open front, tie waist and button cuffs – not to mention the fact it taps into this season’s mantra that brown is the new black – we predict that it won’t be long until the dreaded ‘out of stock’ crosses appear.

In fact, the retailer has confirmed to MailOnline this week that sales of the trench were up by 40 per cent, with just under 100 units now left in stock.

Commenters have been showering the coat with praise on various profiles, with one exclaiming: ‘This jacket is needed in my life ??? Look gorgeous!’

‘I need this coat in my wardrobe now. Don’t care how, don’t care how much it costs!’ another agreed.

River Island coat

Brown vinyl tie waist trench coat, £85, River Island

The vinyl trench trend isn’t a River Island-only phenomenon – you may have spotted Susanna Reid on last weekend’s YOU magazine cover sporting a similar red number from Topshop. ASOS and TU clothing have also got in on the act.

So, if you’re looking for a jacket that will get you ahead of the style set and then some for AW/18, you know that you need to think shiny…