This £12.99 foundation has been around for 20 years – and still sells every 70 seconds

There are plenty of holy grail beauty products that have achieved cult status around the world – but not many of them have managed to sustain that reputation for more than two decades.

The exception to that statement, however, is, Revlon’s ColorStay foundation. Despite having been on the shelves for more than 20 years, this little bottle of wonder still sells at a rate of one every 70 seconds. That’s almost a tube every single minute.

woman applying foundation
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If you’ve never tried it before, you might be wondering what the hype is all about – so what is quite so special about the formula? Well, for starters, it has a choice of 41 shades – one of the widest budget ranges on the high street – and promises effective 24 hour wear that won’t fade or transfer.

This is a statement you’d usually only expect from seriously heavy duty foundations that can often dry or cling, but Revlon has tailored ColorStay to its fanbases’ skin type by offering two different finishes – a hyaluronic acid-rich version to suit dry skin and a more matte option for combination complexions, with a oil-controlling dose of salicylic acid.




Revlon ColorStay foundationRevlon ColorStay Foundation Combi/Oily, £12.99, Superdrug

Revlon ColorStay foundationRevlon ColorStay Foundation Normal/Dry, £12.99, Superdrug

The choice adds another string to its already impressive bow, but don’t just take our word for it – the Revlon ColorStay foundation also has thousands of five-star reviews from shoppers around the world who love its buildable coverage and serious staying power.

‘I used to use a very popular brand that is used for stage makeup but thought I would give this a go. I’m so glad I did because I much prefer this!’ says one customer on the Superdrug website. ‘It’s a medium coverage foundation that can easily be built up so its more full coverage. I find its not oily and doesn’t wear off, it’s a natural looking finish which I like and I have had so many compliments when wearing this.’

Revlon ColorStay foundation‘Love love love this foundation! I just started using it and it really is long wear,’ agrees another. ‘I use the combo/oily skin version and I wear glasses so typically my foundation always rubs off early on where my glasses sit, but this really doesn’t. It stays put….and doesn’t feel heavy or oily. I have had no issues with caking which is a common problem for me with all foundations, and I just really love everything about this product, the price, the feel, the long-wear.’

If you want to give a go yourself, it’ll set you back around £12.99 at any high street beauty store (keep your eyes peeled for those 3 for 2 deals, which make it even more purse-friendly). Even if you usually use a high-end brand, you might just find yourself converted.