The lash serum Meghan Markle and Kim Kardashian swear by sells once every 30 seconds

With salon treatments like lash lifts and extensions off the cards for the foreseeable, it seems many of us are turning to lash serums to achieve the fluttery frames we’re craving. In fact, Revitalash, the go-to brand for a number of celebs including Meghan Markle, has reported a 40 per cent surge in sales of its cult serum since the UK went into lockdown back in 2020.

Meghan professed her love for the product during an interview with Allure when she was still an actress on TV drama Suits, saying ‘I use Revitalash on my eyelashes, and I swear they are as long as they could ever be.’

Meghan Markle
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Of course, since then product endorsements have been off the table, so we don’t know for sure if her usage has continued. But considering how long and healthy her lashes have continued to look, we’d wager there’s still a tube in her beauty kit, along with her go-to £8.99 mascara.

Meghan’s not alone in loving the formula, which uses its BioPeptin Complex, a signature blend of ‘scientifically advanced technology and natural botanicals’ to defend your lashes from breakages, and encourage strong, flexible, moisturised growth.

In fact, the cult following is now so strong that one bottle of Revitalash is sold every 30 seconds and the brand has now sold a total of 8.5 million products since launching in 2007.


revitalash serum

RevitaLash Advanced Eyelash Serum 2.0ml, £89, RevitaLash 

While it’s not exactly a budget beauty buy, that price tag gets you a three month supply, over which time you should see a noticeable difference that may even give you the confidence to go eye make-up free. It’s a long-term investment, but according to fans, one that’s absolutely worth it.

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‘I have very short and sparse eyelashes and over the years have tried many products, false eyelashes and extensions. My beautician suggested I give this a try and I am so glad I did,’ says one reviewer on Amazon, where you can also purchase the serum in various sizes.

‘The results are amazing. My eyelashes are now so long that occasionally I can feel them brush the lenses on my glasses.

‘A friend told me about this after I noticed her eyelashes looked fabulous and knew she didn’t have false lashes on,’ agrees another. ‘Took about 5 weeks before I noticed a difference, they just appeared overnight, beautiful thick long lashes. Highly recommend – just stick with it!’