Reserved’s summer collection is ideal for dopamine dressing

Summer 2022 is all about making up for lost time – and with that in mind, we’ll be saying yes to spontaneity, dancing ‘til the lights go on and jetting off on well-deserved holidays throughout the sunshine season.

Dopamine dressing is the perfect way to reflect this joyful attitude; it’s all about wearing clothes than make you happy, signalling a cultural shift in attitude as we move to brighter times ahead. For many of us, this translates to wearing punchy colours and designs with plenty of attitude, a feel-good formula that oozes confidence.

Reserved has the perfect summer collection to nail dopamine dressing, with a cocktail of bright hues to take you from dawn to dusk. For daytime, there’s exquisite tailoring – think a tangerine suit with on-trend cut-out details, or a colour-pop pink shirt tucked into a fringed mini skirt. These classically formal pieces have been reimagined with intense colours and quirky details, resulting in this summer’s most eye-catching looks.

The prints in Reserved’s latest collection are tropical-inspired, oversized and just begging to be packed in our summer holiday suitcases. Take the abstract floral-patterned jumpsuit for example; it would be rude not to take it on a sunshine-fuelled trip this year.

As for dresses, there’s a kaleidoscope of colours to choose from: a striking violet midi dress with intricate criss-cross straps, an elegant, ruched design in a stunning sky blue shade or a dancefloor-ready, orange mini with cute cut-outs. Across the collection, bold cuts and shapes are balanced with the finer details: think 90s-inspired chains at the neck or a lavish feathered sleeve on a simple top.

You can take the fun all the way down to your feet, with bubblegum flip-flops and lime mule sandals included in the range.

Essentially, this represents the sun-drenched, joyful days of summer all encapsulated in a wardrobe, bringing the spring/summer 2022 catwalk trend for powerful colour to the high street in a wonderfully jubilant way. Happy summer!

Reserved’s Summer collection is available now, both in the Oxford Street flagship store and online at