Reserved’s new collection embodies spring and looks way more expensive than it is

Spring is well and truly on the way and SS21 collections are dropping left, right and centre. None have quite captured our imaginations and longing for warmer climes, however, than the latest drop from Reserved.


We’ve loved Reserved ever since it landed in the UK in 2017 with a campaign starring Kate Moss, no less, and subsequent campaigns have featured the likes of Cindy Crawford, Adwoah Aboah and even Kendall Jenner.


The Reserved Spring campaign lands today and features rising stars Barbara Valente, a Brazilian model and German model, Berit Heitmaan, sporting a bold combination of pastels with clashing prints; think large graphic flowers, tie-dye and monochrome dogtooth patterns in pistachio, olive, orange and vanilla tones.


Fashion in 2021 really is set to be full of extremes and we’re welcoming it after living in loungewear for the best part of a year. Think voluminous cuts meet subtle nods to the turn-of-the-century style known as Y2K, and new technologies combined with handicrafts.


Our favourite combination is the innovative recycled materials that Reserved has used and paired with crochet weaves and structured fabrics in a smooth sheen.

As we’ve seen elsewhere this SS21, there is also a touch of romanticism in the collection’s oversized collars adorned with embroidery and the sheer amount of frills, ruffles and puffed sleeves. A joy to behold!


Don’t forget the accessories either which are modern but practical for the season ahead with quilted sling-back heels, high-heeled flip flops, bright boots and high boots with lugged soles. Top it all off with oversized, sunglasses that are full of personality.

What’s more, use code YOUMAGAZINE for 20% off non-discounted items (valid from 9th March). Sunshine, coming soon.

ECOAWARE Coat, £44.99, Reserved

Cotton shirt with decorative collar, £19.99, Reserved

Dogtooth bomber jacket, £49.99, Reserved

Structural jersey cropped blazer, £29.99, Reserved

Sparkle knit dress, £55.99 Reserved

Patterned dress, £39.99, Reserved

Fluffy blouse, £19.99, Reserved

Skirt, £19.99, Reserved

Shop the entire Reserved Spring collection here and use code YOUMAGAZINE for 20% off non-discounted items (valid from 9th March).

*Paid partnership with Reserved.