Is there anything more hardworking in a wardrobe than a truly great pair of blue jeans? From skinnies to straight cut, flares to boyfriend, there’s a style and silhouette to suit everyone – but finding the perfect pair isn’t always easy.
If you’re desperately seeking new denim, the latest revelation from fashion trend site Lyst could help. According to their reports, there’s one particular pair of jeans that’s becoming incredibly popular – so much so that it receives over 3000 weekly hits on their site in London alone.
With its high rise fit, cropped leg and unfinished hem, Reformation’s Fawcett jean taps into several of the biggest trends for the season ahead, so it’s no surprise that stock is shifting fast (various sizes already have a waitlist).
Available in seven different colour ways, including two shades of blue, black, white and even a check print, the jeans also reflect Reformation’s mission to make their fashion sustainable – every pair purchased cleans a thousand gallons of water.
‘We calculate how Reformation’s products help reduce these impacts compared with most clothes bought in the US,’ the brand, which is based in America but ships to the UK, explains on their website.
‘We share this information on every product page of our website and tell you exactly what impact each garment has on the environment. This way we all get to see the total cost of fashion so you can make empowered choices, and we can keep creating better solutions when it comes to making clothes.’
Don’t just take Lyst’s word for it – the eco-conscious jeans have been making appearances on influencer accounts across Instagram, paired with everything from casual tees to colourful shirts and strappy vests.
Reformation has recently partnered with Browns Fashion to make their collection more accessible in the UK, and with celebrity fans including Meghan Markle, Rosie Huntington-Whitely and Karlie Kloss, its definitely a brand to know.
If you haven’t already invested, the Fawcett jeans would make a perfect first foray…