Why celebrities are obsessed with this natural haircare range

When stars as diverse as Naomi Watts, Kourtney Kardashian, Emma Watson and Miranda Kerr endorse a beauty range, we sit up and listen – especially when it’s an all-natural offering with a product for every hair type.

Rahua by Amazon Beauty is an organic, hair care collection that’s sustainable, eco friendly and made with natural and pure plant derived ingredients – and it has won praise from shiny-haired celebs across the board.

rahua

Actress Emma told Into The Gloss that she ‘swears by’ its Voluminous Dry Shampoo, whilst Naomi can’t get enough of the smell of its shampoos.

Supermodel Miranda explained to Harper’s Bazaar that she slathers her hair with ‘Aveda Be Curly when I want a bit of volume, and Rahua when I want it to be straighter.’ The secret to reality star Kourtney’s glossy locks, meanwhile? ‘Healthy eating, good genes and a great shampoo and conditioner from Rahua.’ Anyone else noticing a pattern emerging here?

rahuaVoluminous Dry Shampoo, £30, Rahua

The secret to the brand’s success lies in the use of rahua oil, an ingredient that has been used in Amazonian beauty rituals for centuries. In the 90s, New York-based celebrity stylist Fabian Lliguin was introduced to the nourishing oil by the Quecha-Shuar tribe, and decided to create Amazon Beauty to bring its properties to the masses.

rahuaClassic Shampoo, £32, Rahua

This year, the brand celebrates its 10th anniversary, and as part of the celebrations it is launching a new Hydration Collection – the ultimate remedy for treating dry, porous, stressed-out hair.

‘This line features our exclusive hydration complex rich in Amazonian ingredients such as rahua oil, sacha inchi oil, and morete oil which smooths hair cuticles, prevents frizz and imparts generous shine,’ they say – plus, it’s scented with a delicious tropical blend of passionfruit and mango.

The Hydration Collection will be available from 1st July – but in the meantime, you can shop the rest of the collection at rahua.com – prices start from £7.50 for a travel-size bottle. Well, if it’s good enough for the A-listers…