This £18 Primark floral midi dress is flying off the shelves

By all accounts, the upcoming bank holiday weekend is set to be a scorcher, with record temperatures expected to reach up to 33C.

And what better way to celebrate (other than sampling one of Lidl’s sunny new rosé wines, of course) than with a new midi dress that will help you breeze through the heatwave in style?

Luckily, Primark has got the perfect thing, and we’re not the only ones that have spotted it in store. The brand’s new season floral print midi dress – complete with on-trend tiered skirt – has been leaving shops at a rapid rate, and already ended up all over Instagram as a result.

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Evening All 😘✨| Loving this new @primark dress (current season)! It reminds me of something my mum would have worn when she was younger with skyscraper wedges and a flower in her hair! 😍70’s teenager! I’ll definitely be taking it on holiday to France with me later on this month. 🥖🥂☺️ We’re just about to start tidying up the front of the house now we’ve finished the bathroom. The other day I was sat in our office & heard some people chatting outside house (it happens when you live in a Terrace and have the window open) I assumed they had maybe noticed the bee door knocker (our lovely Betsy 🐝) but no they were actually stood pointing really slating the ’horrendous state of the plants’ (real and fauxs) 🙉😩😂 A wake up call to sort this space out eh?! Charming!🤣🙊#myhousethismonth #femininefriyay #midweekshareandrewear #whatmamawore #muthahood #honestmotherhood #ahouseisneverfinished #housechat #renovationdiary #monochrometile #instareality #primarnia #primark #atmine #myspaceanddecor #liverpoolblogger #livblogsquad #instame #atmydoor #mamasthoughts #realtalk #sassyhomestyle #blondehair #mywardrobethismonth #curlyhair #pluencottage #primarklove #bargainfashion #doorknocker

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When the brand shared a picture of the dress on its official account earlier this month, more than 17,000 people liked the post, and hundreds left comments declaring their intentions to add it to their wardrobes immediately – if they hadn’t already.

‘Love and just purchased!’ said one, while another wrote: ‘You guys have seriously outdone yourself with the dresses this year!!!!!! ❤️ I’ve bought so many and I love them all! 💃🏻’

‘Bought this dress! it’s perfect for autumn,’ posted a third, followed by another who tagged a friend and said ‘this dress reminded me of you – think you’ll look fab in it!’

Primark red floral midi dressDress, £18, Primark

Feeling equally inspired? As a name that’s yet to succumb to the virtues of instant online shopping, you’ll need to head down to your local Primark if you want to get yours in time for bank holiday barbecues and beach trips.

Add sunglasses and sandals for now, and layer up with shearling and knitwear once autumn hits. It really is the gift that keeps on giving…