French style looks effortless, but it’s not always easy to nail. Well, that’s what we thought at least, until we saw the new Primark Parisian-inspired S/S 20 drop.
The collection, which is available in stores now, perfectly encapsulated that neatly-tailored but still somehow laid-back cool that our European counterparts pull off so well, in a refreshing palette of spring neutrals that will work in your wardrobe all year round (think beiges, blacks and tans, with the odd pop of palm print, or vibrant cornflower blue).
Fabric-wise, there’s a big focus, as there is across much of the high street right now, on poplin: ‘it’s a must-have fabric, lightweight and crisp, so we’ve created a collection of pieces to take your fancy,’ says Primark style editor Jodie Spragg.
‘Our billowing tiered dresses have roomy silhouettes making it easy to add cosy layers underneath. Plus we’ve added belts to cinch in your waist; simply team with yours with our chunky boots.’
Outside of the puff-sleeved dresses and shirts, you’ll also find smart blazers and checked co-ords that will take you from desk to drinks in an instant, plus wear-everywhere denim like cropped black flares with chic raw-hemmed edging.
As always, the price points are impressive, starting at just £5 for a racer back bodysuit.
However, as with all Primark edits, this is not an online shopping opportunity – despite our collective ongoing cry for Primark products to be delivered direct to our door, the retailer hasn’t made the jump to e-commerce yet, so if you want to check it out you’ll need to head to your local branch.
7 of the best buys from Primark’s Parisian-inspired S/S 20 collection
Belted Dress, £18, Primark
Check Puff Sleeve Top, £13, Primark
Check Skirt Co-ord, £13, Primark
Volume Sleeve Poplin Shirt, £13, Primark
Jacket, £15, Primark
Crop Flare Black Denim Jeans, £15, Primark
Black Long Sleeved Dress, £15, Primark
You can shop the full Primark S/S 20 collection in stores now.