One of Prai’s £25 throat and décolletage creams sells every 60 seconds

You know a product is good when it sells every 60 seconds worldwide – and that’s exactly how in demand PRAI’s Ageless Throat and Decolletage Creme is right now.

The popular neck cream has sold out five times since being launched in Marks & Spencer stores across the country last January, and continues to receive rave reviews from customers online – all for very good reason.

PRAI Ageless Throat & Décolletage Crème 50ml, £25, Marks & Spencer

Priced at just £25, the product was dubbed ‘the biggest beauty success story of 2018’ thanks to its impressive ability to firm the skin and reduce the appearance of wrinkles. According to PRAI, the cream was ‘developed specifically to promote cell firmness and resiliency, while absorbing with minimal blending to avoid skin stretching.’

Image: Suzi Grant/Alternative Ageing

Suzi Grant from Brighton, who is in her sixties, took to her blog Alternative Ageing to show before and after pictures of her neck and chest area after using the cream for just one week and it made quite the difference. ‘I was a little skeptical,’ she explained. ‘But I was so staggered by the results I just have to shout about PRAI from the rooftops.’

Others agree, as the Marks & Spencer website has been inundated with happy customers gushing about the cream.

‘I have tried so many skin creams and especially throat/decollatage cremes as being an older lady my age shows more in my neck than my face. After only using for around 3 weeks I have noticed that the sagging skin on my neck has tightened up,’ one customer wrote. ‘I am very pleased with results and will continue to use this cream. I have sensitive skin but this cream does not irritate my skin and that was a bonus.

Another said the product gave ‘amazing results’, while plenty more agreed that it ‘really works.’ And the pictures speak for themselves…