This popular £4 concealer sells every 6 seconds

There’s nothing we love quite as much as a budget beauty product with a strong reputation. So you can imagine our excitement when we got word about Collection’s cult Lasting Perfection Concealer.

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The product is so popular that it sells every six seconds and we’re not surprised. The concealer is made with a 16 hour wear formula which is is smudge proof, water resistant and glides on seamlessly, according to the brand and the plethora of beauty influences who rave about it.

And best of all? It is priced at just £4.19 at both Boots and Superdrug. But you can also currently purchase two of the concealers for £6 (a saving of  per cent) at Collection Exclusives, the brand’s newly launched website.

The concealer is available in ten shades, which is quite limited compared to other brands who have expanded their ranges to become more inclusive. However, it has received tons of great reviews so it’s certainly worth a try.


Lasting Perfection Concealer, £4.19, Collection

‘It’s the best concealer I’ve ever tried! I’ve worn Rimmel London concealer, Jouer concealer and Maybelline concealer and none were as good or as cheap as this,’ wrote one happy customer on the Boots website. Similarly, another reviewer said: ‘I have tried loads of drug store and high end concealer’s but this is the best for highlighting the under eyes. I’ve noticed it isn’t the best for covering acne but that might be due to myself having acne scaring rather than small spots to cover. Only con is that they need a broader shade variety!’

Meanwhile, yet another wrote: ‘I’ve used this concealer for a few years now after my daughter recommended it. I have a couple of them in different shades as I like to use a darker one for when i’m wearing fake tan. The concealer is great for the price – it gives great coverage, it lasts all day, it’s not drying, not too heavy and doesn’t settle into fine lines. It’s my favourite concealer, I’ve tried a few over the years. Highly recommend.’