Perfume is an intensely personal purchase. A great signature scent can bring back the most vivid of memories from years gone by, while a new fragrance for a specific event can help to lift the spirits and make a special occasion stand out.
However, it seems that while there are thousands of perfumes on the shelves in store, there’s one particular bottle that has become something of a global phenomenon, with one going home with a happy customer every 20 seconds.
Philosophy’s Amazing Grace perfume, which is priced at £35 for 60ml, is the number one fragrance in America for units sold, according to data shared with with a minimum of 525,600 bottles of the formula flying off the shelves each year.
Amazing Grace is a clean, floral scent, infused with notes of bergamot, blossom and musk. It’s one of Philosophy’s bestselling products – as is the £19 shampoo, bath and shower gel that carries the same fragrance.
Fans of the perfume consistently leave compliments about it on Philosophy’s social media pages, with one writing on Instagram: ‘Amazing Grace is my holy grail. I have been wearing this fragrance for over 14 years….it has never failed me. I currently work in a hospital and almost daily, someone always compliments me on how good I smell.’
‘Such a beautiful fragrance I’m wearing this right now!’ another agreed. ‘And absolutely I get so many nice comments about this scent.’
The classic perfume, made up of fruity citrus, floral rose and jasmine and a base of patchouli, musk, vanilla and Tonka bean, topped the charts when it came to sales this year – but with prices starting from £69.70, its certainly an investment purchase.
So, could 2019 be the year that the more affordable Amazing Grace range takes the crown? Only time will tell – but either way, we’ll all smell sensational.