A bottle of this affordable fragrance sells every 20 seconds

Perfume is an intensely personal purchase. A great signature scent can bring back the most vivid of memories from years gone by, while a new fragrance for a specific event can help to lift the spirits and make a special occasion stand out.

However, it seems that while there are thousands of perfumes on the shelves in store, there’s one particular bottle that has become something of a global phenomenon, with one going home with a happy customer every 20 seconds.

Getty Images

Philosophy’s Amazing Grace perfume, which is priced at £35 for 60ml, is the number one fragrance in America for units sold, according to data shared with stylist.co.uk with a minimum of 525,600 bottles of the formula flying off the shelves each year.

Amazing Grace is a clean, floral scent, infused with notes of bergamot, blossom and musk. It’s one of Philosophy’s bestselling products – as is the £19 shampoo, bath and shower gel that carries the same fragrance.


Amazing Grace spray fragrance, £35, Philosophy

Fans of the perfume consistently leave compliments about it on Philosophy’s social media pages, with one writing on Instagram: ‘Amazing Grace is my holy grail. I have been wearing this fragrance for over 14 years….it has never failed me. I currently work in a hospital and almost daily, someone always compliments me on how good I smell.’

‘Such a beautiful fragrance I’m wearing this right now!’ another agreed. ‘And absolutely I get so many nice comments about this scent.’

Earlier this year, it was revealed that fragrance lovers in the UK are also investing heavily in certain scents, with the most popular perfume of 2018 named as Chanel’s Coco Mademoiselle Intense.

The classic perfume, made up of fruity citrus, floral rose and jasmine and a base of patchouli, musk, vanilla and Tonka bean, topped the charts when it came to sales this year – but with prices starting from £69.70, its certainly an investment purchase.

So, could 2019 be the year that the more affordable Amazing Grace range takes the crown? Only time will tell – but either way, we’ll all smell sensational.