Chocoholics assemble: Cadbury has just gotten us well and truly into the festive spirit with its latest launch, and it’s a Santa-Claus-level-of-genius idea.
The global confectionery company has unveiled a Secret Santa Workshop at House of Fraser on Oxford Street – a pop-up where customers can make their very own personalised selection boxes containing all of their favourite chocolates.
The launch is a result of Cadbury’s attempt at making Christmas shopping easier for us all this year: the festive station lets you grab a box and fill it with your favourite Cadbury treats of choice. We’re talking all the classics, from the original Dairy Milk chocolate bar to the popular Twirl as well as new additions such as the Dairy Milk Orange Mousse Snowman and of course, those powdery white Snow Balls.
But that’s not all. Once you’ve fill your box up with your favourite treats (or the favourites of your loved one who will be receiving it as a gift), it is then emblazoned with the recipient’s name to add that extra personalised touch to it. Sounds dreamy doesn’t it? Plus, each personalised selection box is priced at just £10 – a small price to pay for such a tailored set of goods.
If you’re keen, visit Secret Santa Workshop on the fourth floor of House of Fraser from 21 November till right up until December 24. However, beware that the boxes will be available on a first come first serve basis only – and we imagine they’re set to move quickly.
Cadbury’s isn’t the only company to pull out all the stops with personalised gifts this season: New Look has also just launched new services allowing customers to shop personalised clothes.
The exciting Christmas service is available on the New Look website and it allows you to personalise everything from T-shirts and sweatshirts to tote bags and mugs. So if you were struggling for gift ideas, this might just be the solution.