Yesterday Pantone announced its Colour of the Year 2022, an exciting time for creatives everywhere as the nominated hue supposedly sums up the mood of the year to come, dominating all areas of design including fashion, beauty and homeware.
For 2021, two colours, Ultimate Grey and Illuminating (a vibrant yellow shade) were both named Colour of the Year, but for next year, the colour experts have chosen just one colour, named Very Peri, as the Pantone Colour of the Year.
A periwinkle shade that sits somewhere between blue and purple, the colour is said to represent ‘a care-free confidence and daring curiosity that animates our creative spirit.’
Leatrice Wiseman, executive director of The Pantone Color Institute, said: ‘As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective’. She said it combines the ‘trusted and beloved blue colour family’ with a ‘violet red undertone’, displaying a ‘joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.’
Following yesterday’s announcement, John Lewis reported sales of purple blushers have already increased 91 per cent, purple lipsticks 101 per cent and purple eyeshadows 60 per cent year on year.
To help you inject some of the Pantone Colour of the Year into your life, we’ve found eight affordable fashion, homeware and beauty products to buy now and get ahead of the curve.