Influencers are obsessed with this high street floral maxi dress

Hands up if you love a good floral print? Based on a quick straw poll of the YOU mag office, that’ll be all of us – and we’re not alone.

From petite ditsy prints to busy, bold buys, florals have been a solid summer staple for years, and we can’t see ourselves tiring of our favourite flowery finds anytime soon.

Recently, there’s been one particular floral dress that has got everyone talking (and purchasing): & Other Stories Floral Printed Dress, an easy-to-wear maxi dress in a colourful red and pink design.

Influencers of all ages have been snapping up the high street frock, which retails for a not-unreasonable £89, and giving us plenty of inspiration for how to style it on their Instagram accounts.

Why is the wrap dress proving so popular? We suspect it might have something to do with the flattering sleeve length, deep v-neck and subtle slit detailing, which gives a relaxed, airy silhouette – it’s a great gown for any party or even a summer wedding, no matter your shape or size.

It’s currently available on the & Other Stories website in sizes 34-42 (the equivalent of UK 8-16), but if you want to get your hands on it, we recommend purchasing now, as it’s not likely to be around for long.

If the worst does happen and you find yourself facing a sell-out, you can take some comfort in the fact that & Other Stories have run the fabric through an entire line of dresses, including a shorter, strapless v-neck dress and a midi wrap dress with ruffle detailing, so you may still be able to pick up an outfit in the popular peony print.

& Other Stories

Floral Printed Dress, £89, & Other Stories

However, whether you team your & Other stories maxi dress with statement earrings and a clutch or a basket bag and beachy sliders, we’re confident it’ll become your go-to look for this season and beyond. Happy shopping!