It may have been several decades since they first launched, but Opal Fruits are still reminiscent of greater days.
The popular sweets became a huge hit after hitting shelves all the way back in the 1960s and quite frankly, confectionery departments have never been the same since they were rebranded as Starburst, with new flavours to match. So you can only imagine our delight when we got news that the nostalgic sweets are official back.
The classic bags of fruity treats will return in stores at the end of February for a limited amount of time, giving all die-hard fans a chance to relive the glory days of sweets once again. Expect to see all the original flavours including strawberry, lemon, orange and lime as well as the old school packaging that is bound to have old memories rushing back.
The sweets, which were renamed Starbursts to match the US branding of the product, will be available to purchase in Poundland, B&M, Home Bargains, Iceland, Savers and The Range, retailing at £1 each. However, they won’t be available forever so make sure you get your hands on a bag when they first hit stores next month.
As exciting as the relaunch is, this isn’t the first time Opal Fruits have been brought back by popular demand. Back in 2008, Asda sold bags of the sweets for 12 weeks. So who knows, they could have a full revival soon – we’ve certainly got our fingers crossed!
Opal Fruits aren’t the only nostalgic treat to return to stores in 2020 – earlier in January, Cadbury announced the return of its beloved Bourneville Old Jamaica chocolate bar, which comprises squares of the dark chocolate studded with raisins and flavoured with rum.
Bethany Wenn, Bournville Brand Manager at Mondelēz International, commented: ‘The relaunch highlights the increasing consumer demand to bring back retro flavours.’
We hope there’s more to come!