If you’ve been down to your local Boots store lately, you may have noticed the appearance of Ole Henriksen. The Danish beauty line landed in the UK back in January, to the delight of the 10k-strong waiting list that signed up to be informed about its arrival.
Eyecatching orange packaging aside, there’s a big reason why shoppers are so enamoured with the Ole offering: because, simply put, it works. Almost every product in the collection has racked up four and five star reviews from impressed purchasers who praise the gorgeous glow it’s given their skin.
But no product is raved about quite as much as the Banana Bright Eye Crème, a pot that promises to ‘brighten, instantly target fine lines and wrinkles and reduce the look of dark circles, delivering age-defying results.’
The cream, which includes collagen for plumpness and vitamin C for its trademark brightening effect, is inspired by ‘banana powder’ – a finely-milled, yellow-toned powder used by make-up artists to colour correct and reduce the appearance of visible darkness or redness on the complexion.
When applied around the eye contour, it achieves this impressive effect in an isolated area – and the longer you use it for, the more striking your results are set to be.
The formula is so popular it’s become a bestseller at American chain Sephora, with one leaving a store every three minutes, according to Cosmopolitan, and judging from the comments on the Boots listing (150 reviews and counting), it’s becoming just as sought after on our shores too.
‘Wonderful eye cream for older skin. Moisture lasts all day. Under eye area looks bright and fresh,’ wrote one customer, while another agreed: ‘I love this product, I normally have very sensitive skin but this hasn’t irritated it at all. The product sinks in quickly and your eyes instantly feel bright!’
One even called it a ‘miracle worker!’, explaining: ‘I have been using this for around a month now and I absolutely adore it!! The cream smells lovely and you only need to use a tiny bit around the eye. It definitely does what it says.’
At £30 for 15ml, it’s not an investment you’ll make lightly – but according to testers, the tiniest dab will take you a long way. Plus, if it’s as good as they say, your concealer costs will also be dramatically reduced.