Ole Henriksen, the cult Danish skincare brand beloved by beauty industry insiders and bloggers alike, is launching in Boots next month – and it’s already racked up an impressive waiting list.
If you’re a beauty fan, you may have noticed that Ole Henriksen’s bright orange packaging and genius formulas have been noticeably absent in the UK during the past couple of years. But the much loved products are very much on their way back into stores – most excitingly, now at Boots.
Yep, you will now be able to pick up some of your favourite Ole skincare products down at your local Boots (and online) from 1 February 2019. But rumour has it, you may encounter a rather long waiting list; one which you can already join online at boots.com. According to the Daily Mail, the collection’s relaunch information has already garnered a waiting list of 10,000 and counting.
When you take into account the brilliant products within the collection, it’s no surprise there’s such demand. Traditionally known for its orange packaging, the brand’s most popular offerings include its vitamin C-filled skincare, such as the Truth Serum and Banana Bright Eye Creme.
As well as these (which sit under ‘The Truth Collection’), Ole Henriksen also features three other colour coded lines: The Transform Collection (for evening out skin tone and texture), The Nurture Collection (to hydrate very dry and sensitive skin) and The Balance Collection (to control oil levels and refine pores).
Ole Henriksen was created by a skincare expert by the same name, whose fans include Denmark’s Princess Mary. Henriksen’s cult brand has successfully won over beauty insiders from all over the world, and is the perfect starting point for those wanting to covet Scandi beauty rules.
Ole Henriksen will be available online and in-store at Boots from 1 February. You can join the waiting list here.
By Rebecca Fearn