Olay’s bestselling anti-ageing moisturiser has finally launched in the UK

Popular skincare brand Olay finally launched its US bestselling moisturiser in the UK this week, and by the sounds of things, it’s set to be just as much of a hit among women in Britain.

Olay Whip, the brand’s new luxury anti-ageing moisturiser, has been in the making for five years and promises to hydrate the skin while reducing the appearance of fine lines and wrinkles. The innovative product also boasts Amino-Peptide Complex II to regenerate surface cells, and VitaNiacin Complex II and Vitamins C & E to fight the early signs of ageing. And to make application extra easy, its ‘whipped cream’ texture is said to make it feel as ‘light as air.’

Boots

Olay Regenerist Whip Light As Air Moisturiser For Firmer Skin 50ml, £34.99, Boots

Following its launch in the US earlier this year, Olay Whip quickly became the bestselling product in the country, according to a recent Nielsen report. And if you ask us, that can only mean one thing: the results of the product match up to its promises.

Prior to the jar’s release, Olay got 15,000 consumers around the world to test different iterations before the final product was signed off – which is why the development process took over five years. Speaking to FEMAIL, Olay’s principal scientist, Frauke Neuser explained how they used the new Active Rush Technology – a specially-designed structure that holds 1,000 times its weight in hydration and active ingredients – to create the moisturiser.

Boots

Olay Luminous Whip Light As Air Moisturiser For Glowing Skin 50ml, £34.99, Boots

‘The tiny micro-sponges that make up the Active Rush Technology remain on the skin surface after delivering the hydration, and not only even out skin’s texture but are also able to absorb some of the oils and sebum produced throughout the day,’ she said. ‘This way make up goes on more evenly and has more lasting power.’

Due to this innovation, Olay Whip is slightly more pricey than your usual Olay product coming with a price tag of £34.99 – but based on the US sales stats, it could be well worth the investment.