Olay’s new retinol cream is proving to be one of the most popular new launches of the moment

Retinol is one of the biggest powerhouses in skincare right now, hailed as a miracle worker on everything from acne to fine lines. But whether you’ve incorporated it into your regime, or want to take the plunge but don’t know where to start, the news that Olay’s recently launched retinol range is selling at double quick time may pique your interest.

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The beauty brand’s new Regenerist Retinol24 line comprises three products: a serum, moisturiser and eye cream that are all designed to be used at night. This gives the hero ingredient, a form of vitamin A which accelerates cell turnover, chance to work its magic while you’re asleep.

The right product for you will depend on your particular concerns – for a more targeted treatment, you may want to use the eye cream, while the serum and moisturiser will help to plump and brighten your complexion overall.

However, whatever you select, it’ll cost you £34.99, as all three retail for the exact same price.

So, what makes Retinol24 different from the other options on the shelves? Well, Olay says its products are suitable for everyday use – a departure from the usual approach, where you need to introduce more powerful retinols for a couple of days a week to build up your skin’s tolerance and avoid any soreness or irritation.

Olay retinolOlay Regenerist Retinol24 Night Face Moisturizer With Retinol & Vitamin B3, £34.99, Boots

Olay retinol

Olay Regenerist Retinol24 Night Eye Cream With Retinol & Vitamin B3, £34.99, Boots

Olay retinol

Olay Regenerist Retinol24 Night Serum With Retinol & Vitamin B3, £34.99, Boots

The formulas are also infused with vitamin B3, also known as niacinamide, which boosts the skin’s barrier to protect against environmental factors like pollutants, aggressors and UV rays. So that’s added glow, smoother texture and preventative measures – no wonder Olay’s offering it set to be a gamechanger.

Customers are so impressed with the moisturiser that the brand have released a sales stat confirming that 100 are being sold every single hour, which is rather impressive.

We’d still advice approaching with caution if you’ve never tried retinol before, or if you have sensitive skin – a few weeks of gentle use will indicate how your skin reacts and you can adjust your application accordingly.

And no matter how amazing the results you’re seeing, don’t forget to follow up in the morning with a good SPF – retinol makes your skin more sensitive to the sun, so always protect as you perfect.