Olay’s new ‘Glow’ collection features this trending ingredient and it is currently half price

Olay is one of our go-to Niacinamide brands for top results and impressive prices. So it’s no surprise that their latest range brings one of this past year’s top trending ingredients to the masses, and all for an affordable price tag. 

Olay’s new Regenerist Glow Collection features niacinamide; an ingredient which took 2020 by storm, and looks set to continue in a big way circa 2021. In fact, searches for niacinamide soared by 314% in 2020, according to Olay. 


Niacinamide is an ingredient that all skincare routines could benefit from. A form of vitamin B3, it’s a bit of a powerhouse, with its benefits including brightening and hydrating skin, and tackling issues such as acne and rosacea. Essentially, it’s a very clever little ingredient that you should have on your radar, no matter your skin type, age, or main concern. 

As mentioned, Olay’s glow-enhancing collection puts niacinamide at its forefront, and is the perfect line to target dull, dehydrated skin that might be suffering from all this time we’ve been spending inside. 

The small collection features three products, all housed in mood-boosting bright pink packaging. First up is the priming moisturiser, which is perfect for use before makeup thanks to its matte finish. 

Olay Priming Moisturiser, £17.50 (usually £34.99), Superdrug

If you fancy something a little more dewy, may we suggest the Day Moisturiser with SPF 30, which plumps skin and also protects from damaging UV rays. 

Olay Day Moisturiser with SPF 30, £17.50 (usually £34.99), Superdrug

Then there’s the the Glow Booster Serum, which in our opinion, is the product to invest in if you can only pick up one thing. As a targeted treatment, this delivers active ingredients (including niacinamide, of course) deep down into the skin for longer-lasting results as well as instant radiance. 

Olay Glow Booster Serum, £14.95 (usually £29.99), Superdrug 

Perhaps the best thing about the new range is the introductory prices; all three of Olay’s new big hitters are a cool 50% off exclusively at Superdrug for nearly a whole month until February 23rd. We’ll race you to the checkout…