How often do you wash your jeans? The answer to that tends to vary from person to person, with some throwing their favourite denims in the washing machine on a regular basis while others swear that it is not necessary.
Well, denim expert Chip Bergh, CEO of Levi, has finally revealed the truth and if you belong to the latter group – you’ve been doing it the right way.
According to Bergh, we should never ever wash our jeans in a washing machine. And while that may sound slightly unhygienic, Bergh assumes us that there are other ways to keep your jeans clean.
Explaining the rule in an interview with CNN, he said: ‘If you talk to real denim aficionados, they will all agree you should never put your jeans in the wash. I spot clean my jeans when they need to be washed. Worst case, I hand wash my jeans. And I do it myself.’
He added: ‘I mean I love my jeans, and I take good care of them.’
So, there you have it. Sure, it will require a lot more effort than just shoving your jeans in a washing machine but hand washing not only means you can control the areas that need cleaning the most (specific stains, for example) but it also means the colour of your jeans will last longer as it won’t get washed out – something that tends to happen, especially with black jeans, when you put them in the washing machine due to its force. Plus, it is also much more environmentally friendly.
For those who need tips on hand washing, Bergh explains that the process is simple. All you have to do is soak your jeans in cold water mixed with a cup of distilled white vinegar, before leaving them to soak for an hour and then hanging them up to dry.