Holly Willoughby and Phoebe Dynevor’s go-to affordable label has finally opened a physical store

If Nobody’s Child isn’t on your radar yet, it ought to be. The independent sustainable fashion brand is loved by celebrities and social media influencers alike. Not only is Nobody’s Child eco-conscious, with an aim to ‘spread the message that caring for yourself and caring for the Earth go hand in hand’, but it also nails trendy and stylish dressing for every season.

Holly Willoughby has donned dresses from the online brand before while hosting This Morning. Fearne Cotton has been seen wearing Nobody’s Child loungewear and former YOU cover star and Bridgerton actress Phoebe Dynevor was snapped in a dreamy £45 gingham dress earlier this year.

The brand has been such a hit that Marks and Spencer made history last year by featuring Nobody’s Child on its website – the very first-time M&S had partnered with an external fashion brand. The second drop of the Nobody’s Child collection at M&S landed in November, much to many shoppers’ delight.

Following on from its impressive success, Nobody’s Child announced the exciting news that it would be opening a pop-up store today, on 9 June, on Carnaby Street in London. If you’ve had enough of online shopping during lockdown, going into an actual shop to scout out a new summer outfit is a total treat.

Plus, it’s a great opportunity to try on items like swimwear, sunglasses and anything else that can be tricky to buy online when you’re not 100 per cent sure it will suit you.

Nobody's Child pop-up store
Nobody’s Child on Carnaby Street

Visitors to the store will be given a free face mask or scrunchie (while stocks last) on opening day. To celebrate the launch, Nobody’s Child is also offering people a 15 per cent discount code online and in-store. To claim the discount, simply enter the code CARNABY15 at the online checkout or quote it to the store staff. But, you’ll have to be quick as the offer lasts for one day only, ending at 7pm on 9 June.