No7’s new product has generated a waitlist of 48,000 people in 24 hours

No7 is no stranger to a sellout. Over the last few years, its launches always generate incredible demand, with waiting lists in the tens of thousands – and it seems its newest product will be no exception.

Despite the fact the details of the offering are being kept firmly under wraps for the time being,  a staggering 48,000 people have signed up to be notified of its arrival in just 24 hours – that’s most sign-ups to a waiting list in the first 24 hours ever. Pretty impressive stuff.

No7's new product
Getty Images

As for why everyone’s so excited to hear about a product when they don’t even know its name, or how much it costs? Well, not only is No7 the UK’s number one skincare brand, with legions of exceptionally loyal fans, the particulars we do have so far sounds rather promising.

The new formula, which will officially launch on Thursday 28th May, is the brand’s ‘first ever clinically proven concentration with ten skin benefits that promises to deliver maximum results with minimal irritation’.

No7's new product

While no more information will be shared until the week of its unveiling, a place on the waitlist secures you early access to it – yes, everyone who adds their name will exclusively find out what the product is and have the chance to purchase it via the Boots website a day early, on Wednesday 27th May. And as if that wasn’t enough, every one of those 48,000 (and counting!) will be in with a chance to win a year’s supply of No7 skincare, worth from £227.

Last year, the waitlist for the No7 Laboratories Firming Booster Serum and Dark Spot Correcting Serum received an impressive collective waitlist of 36,000 people ahead of their release date, and now they’re among the line’s top selling products, with plenty of five-star reviews.

No7's new productNo7 Laboratories Firming Booster Serum, £38, Boots

No7's new product

No7 Laboratories Dark Spot Correcting Booster Serum, £38, Boots

We predict similar levels of success for 2020’s version – see you in the (virtual) queue!

To join the waiting list for the new No7 product, head to The list closes on Monday 25th May.