No7’s new Protect & Perfect Foundation is selling one every 13 seconds

If you’re looking to trim down your morning beauty routine, No7’s latest make-up launch needs to be firmly on your radar.

The team behind some of the bestselling skincare in the country has translated the science behind its Protect & Perfect range into a flawless foundation formula, meaning that it’s never been easier to make your skin look amazing in a matter of seconds.

Boots No7 Protect and Perfect foundation
Getty Images

Protect & Perfect is one of Boots No7’s most in-demand ranges, with one tube of serum reportedly leaving stores every two seconds. The new Protect & Perfect Advanced All in One Foundation is powered by that very same effective anti-wrinkle peptide technology – and is proving to be just as popular.

The benefits of using the foundation are two-fold – not only will the light-reflecting, flexible liquid minimise the appearance of lines instantly, but sustained, long-term application will bring about the same plumping, nourishing effects you’d expect from a standalone skincare product. It also includes SPF 50 and potent antioxidants to protect your skin from long-term UVA and UVB damage.

No7 Protect & Perfect Foundation
Alamy Stock Photo

There are 14 shades in the range, and each tube is priced at £17 for 30ml; a moderate cost compared with premium products on the market, which often retail for upwards of £30 per bottle. Plus, according to customers who’ve already given the launch a try, it’s worth every penny.

Every reviewer on the Boots website so far has given the foundation five stars, with one writing: ‘I used this foundation for the first time today and am so pleased with it. It was very easy to apply and gave my skin a lovely dewy effect- it didn’t collect in the wrinkles either. My creamy blusher sat very nicely on top too. I’m used to using an expensive brand but this is so much better!’

‘I brought this today and immediately noticed how great it made my ageing skin look,’ another agreed. ‘I am always sceptical when a product makes so many claims but in this case they appear to be true! Well done No7!’

No7 Protect & Perfect FoundationNo7 Protect & Perfect Advanced All in One Foundation, £17, Boots

The glowing – in every sense of the word – reviews have certainly have an impact, as the brand has confirmed to that one tube is already leaving stores every 13 seconds.

And with a number of No7 offers running right now, including 3 for 2 on skincare and cosmetics and extra savings when you spend a certain amount, there’s never been a better time to put it to the test yourself.