Every time Boots No7 launches a new serum, some serious hype emerges. Last year, 16,000 people signed up to be notified about the launch of No7 Laboratories Line Correcting Booster Serum ; and the waiting lists for the brand’s latest launches have more than doubled that number.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’