One of No7’s new serums selling every 4 seconds (and the reviews are glowing!)

Every time Boots No7 launches a new serum, some serious hype emerges. Last year, 16,000 people signed up to be notified about the launch of No7 Laboratories Line Correcting Booster Serum; and the waiting lists for the brand’s latest launches have more than doubled that number.

Earlier this week, No7 welcomes two new products to its line: No7 Laboratories Firming Booster Serum, and No7 Laboratories Dark Spot Correcting Booster Serum. A staggering 37,000 people joined the waiting list for the products, causing a frenzy amongst customers when they eventually went on the shelves.

Initally the brand reported that one was leaving the shops every seven seconds, but in fact, No7 has since updated with the news that they’re now selling at the rate of one every four seconds. Phew!

No7 Laboratories Firming Booster Serum reviews
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But now the big question has to be answered: do they actually live up to the reputation that previous No7 favourites have built? Well, the first reviews from eager beauty fans are in on the Boots website, and the answer would appear to be a resounding yes.

The Firming Booster Serum, which is designed to help skin look visibly lifted and toned, has received an average of 4.7 out of 5 stars, with one reviewer posting: ‘I have been using this product for two weeks around my jaw line and can see a definate improvement in the firmness of my skin in that area.’

Another called it ‘game changing’, explaining: ‘I have been using this product for the last few weeks and cannot believe the difference I am seeing in my skin. Over the last few years I have really noticed that the skin on my cheeks was starting to sag and this product has made a real difference to the firmness of my skin!’

No7 Laboratories Firming Booster Serum, £38, Boots

And the Dark Spot Corrector, said to reduce pigmentation and improve uneven areas of skin tone, is getting an even more enthusiastic reception, with every customer so far giving it 5 out of 5, saying it had made a visible improvement on marks well within the brand’s ‘two weeks of use’ promise.

‘I have suffered from dark spots on my cheeks for the last couple of years and it really effected my self esteem so thank you No7 for this product. My skin is already looking better after just 2 weeks of use and I couldn’t be happier,’ a thrilled purchaser wrote on the listing.

No7 Laboratories Dark Spot Correcting Booster Serum, £38, Boots

In an exclusive first look at the range last Sunday, YOU’s Beauty Director Edwina Ings-Chambers also said she’s been wowed by the products too.

‘It starts delivering firming results in one week and lifting benefits in two,’ she noted of the former, while adding of the latter: ‘Trial results show testers were willing to forgo their next planned laser treatment for these pesky melatonin issues, which is impressive stuff.’

With the experts’ seal of approval and early testers singing serious praise, it’s only a matter of time before these serums become go-to skincare staples across the nation. Have you added yours to basket yet?