Any beauty insider knows that where a new No7 Laboratories product goes, an enormous waiting list will inevitably follow.
And if you needed any further proof than the No7 Laboratories Firming Booster Serum, and No7 Laboratories Dark Spot Correcting Booster Serum, which launched back in April to the delight of the 37,000 customers who’d signed up to hear about them, there’s another new tube on the block that’s set to sell just as fast.
The No7 Laboratories Dark Circle Corrector has been seven years in the making, with the team behind the product working to identify the fundamental causes of dark circles, including inflammation, hyperpigmentation and thin or fragile skin.
‘We know that dark circles are a key unmet concern for consumers,’ explained No7 Scientific Advisor Dr Mike Bell. ‘So at No7 we’ve been carrying out scientific research to understand the skin causes that we could directly address with our own technology.’
The result? A little tube of wonder combining ingredients like plumping hyaluronic acid, caffeine, liquorice and algae extracts to reduce puffiness and vitamin C and sophora to brighten and even out skin tone. It’s clinically proven to reduce the appearance of dark circles in four weeks, and 80 per cent of testers said they saw a visible reduction in the appearance in dark circles in one week.
Unsurprisingly, the brand has confirmed to you.co.uk that 29,000 No7 fans are currently in line to be notified when the corrector dropped on 5 June, in two different shades – light/medium, for blue and red undertones, and medium/dark, for red and brown undertones.
If you’re lucky enough to get your hands on one from the first batch, you can expect to see both instant visible results from its colour-masking ingredients and longer-term benefits from the actives. But we warned, more often than not, No7 sees a sellout…