The No7 beauty advent calendar always causes a frenzy – thousands of eager shoppers sign up to the waitlist weeks in advance for a chance to shop it a day early, and this year’s completely sold out in a matter of days. While 2019’s calendar made history by solidifying it as the fastest selling item ever on Boots’ website, this year’s ’25 Days of Beauty’ calendar again smashed records by selling a record breaking 4 every second within the first hour of launching.