Despite what scrolling on Instagram and watching various beauty vlogs might teach us about beauty and skincare, sometimes the best of the best doesn’t have to cost an eye-watering amount.
Proving that is the humble Nivea Soft moisturising cream, which has just been announced as the UK’s no. 1 body product – and it costs an extremely purse-friendly £2.79 for 75ml. It sells a staggering 7 tubes a minute – that’s one every 8 and a half seconds and equals 10,000 units sold every single day and an impressive 25.9 million over the last 5 years.
So why has this product nabbed the top spot above everything else, including lots of much pricier, miracle-promising, all-singing-all-dancing products? For one, it’s multitasking and can be used on the face, hands and body – for women who like a low-maintenance, streamlined skincare routine, this is a big plus.
The light formula of Nivea Soft contains vitamin E and jojoba oil for ultra-hydrating properties and it absorbs quickly into the skin, leaving no stickiness behind. Nivea’s superiority as a household brand certainly helps the product’s trustworthiness, which helps to solidify it as the ultimate everyday product that women (and men and whole families, in fact) come back to time and again.
It’s widely available too, stocked nationwide in Boots, Superdrug and select supermarkets.
The reviews back it up, too: ‘I love love love this moisturiser. I take it everywhere. I bought it once as a replacement hand cream and started using it on everything. It moisturises and softens my hands which is essential in winter and it leaves them smelling really nice too,’ writes one satisfied customer.
‘Everything you would want in a moisturiser. I sometimes get very dry skin on my feet and legs and this really sorted it, even with a single application. I tried lots of brands and this was the best. It even smells lovely! I’ve been telling everyone I know that this is the only moisturiser they need to get,’ wrote another.
In fact, 90 per cent of the nearly 600 reviews on boots.com rate the product between 4-5 stars.
If it’s a tried and tested one-stop moisturiser that you’re looking for that doesn’t break the bank, this is it.