One of these £3.50 ‘holy grail’ cleansers sells every 30 seconds

Removing your make-up every night is one thing, but if you’ve ever worn mascara or committed to a rim of kohl, you’ll know removing your eye make-up is a whole other matter.

The skin in the area is so delicate that scrubbing vigorously is to be avoided at all costs, yet finding a product that can remove residue quickly, gently and effectively isn’t always easy. So when we heard that there was a £3.50 eye make-up remover that’s getting rave reviews from customers and leaving stores at the rate of 1.4 bottles every 30 seconds, we had to sit up and take note.

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The bottle in question? Nivea’s Eye Make-Up Remover Double Effect, a formula which uses a blend of both oil and water to swipe away dirt, grime and even waterproof make-up in a matter of seconds, no elbow grease required. It even cares for and conditions eyelashes as you use it.

In fact, the budget beauty buy has become so popular that it’s been named the UK’s number one eye make-up remover, and fans call it their ‘holy grail’, saying it’s just as good as expensive alternatives they’ve tried in the past.

‘I’ve always used expensive eye make-up remover brands with the same duo combination, and was a bit sceptical using the Nivea one at first,’ one reviewer admitted. ‘But I’m well impressed with it.’

‘After a good shake to blend the two parts together, it does it’s job beautifully. It doesn’t leave an oily film, is non irritating, it gets off every last scrap of eye make-up even waterproof mascara, and is an amazing price. Will definitely buy this again.’

Nivea Double Effect Eye Make-Up Remover

Nivea Double Effect Eye Make-Up Remover, £3.59, Superdrug

‘My eye-makeup (in which I wear primer, eyeshadow, eyeliner and mascara) will quite literally, wipe off,’ wrote another. ‘So easily. I was so impressed the first time I used it I went back and bought another two bottles.’

‘I was looking for a waterproof mascara makeup remover and I stumbled across this and was not disappointed… this product is amazing!’ added a third. ‘It literally melts away my waterproof mascara without having to rub my eyes. It’s definitely a must have for anyone who wears waterproof mascara.’

In fact, with party season’s glittery lids and heavy lashes fast approaching, it could be the best investment you make all season. Not bad when you get change from a fiver.