The new Next x William Morris collection is a floral dream

William Morris is one of Britain’s most revered designers and now, for the first time ever, the whole family can wear his maximalist prints. That’s because to celebrate 160 years of stewardship of William Morris’ legacy, Morris & Co have collaborated with Next on an exclusive collection of womenswear, menswear and childrenswear.

Designed exclusively for Next, the collection celebrates the enduring appeal of some of the most iconic William Morris prints with a contemporary edge.

Speaking about the collection, Creative Director, Claire Vallis said; ‘Morris & Co.’s iconic designs have truly stood the test of time, experiencing an enduring appeal which has continued for 160 years. We’re absolutely thrilled to partner with Next, paying homage to William Morris’s own ethic of sharing great design as widely as possible. The joy of working with Next has been in bringing the brand to new audiences, reinventing favourite designs for NEXT’s well-established market position.’

If you love florals then boy are you in for a treat…

Shop our favourite pieces from the Next x William Morris collection:

Button Front Midi Dress, £40, Next

In a dreamy fabric that moves with you, this button-front midi dress is perfect for weekend styling.

Overhead Top, £38, Next

This lightweight overhead top has a pleated front and back detail, button fastening at the neck and matching fabric tie at cuffs.

Button-Front Midi Dress, £40, Next

Another eazy breezy tea dress for cool and casual weekends.

Wide Leg Trousers, £24, Next

These easy loose-fitting trousers are made with an elastic waist for comfort and there is a matching top if you fancy turning it into a co-ord.

Volume Sleeve Midi Dress, £48, Next

With volume sleeves, this midi-length dress is perfect for dressing up in the evenings.

Pink & Rose Cotton Shorts, £40, Next

These floaty, cotton shorts in a stunning William Morris print with fabric-covered buttons and pockets are as practical as they are pretty.

Grey Floral Button Through Short Pyjamas Set, £35, Next

Everyone needs a pair of button through pyjamas when summer comes around.

Shop the entire Next x William Morris collection here