The under-the-radar Next fashion line that counts Holly Willoughby as a fan

Next has been hiding a bit of a secret, and it’s a good one. In 2017, the fashion retailer launched Label Mix; a new collaborative label that sees Next working with some of the best up and coming fashion retailers.

The premium line, which features designs from brands such as Instagram favourite Kitri, has a slightly higher price point than Next’s main collection, and the pieces carried are all limited edition.

Next describes Label Mix in the following words:

‘Get the best of every style with our Label Mix collection, where timeless trends meet modern pieces. Our Label Mix collection is created in collaboration with fashion’s rising stars and niche brands to create beautifully crafted investment pieces.’

Overseen by Next Creative Director Gemma Metheringham, Label Mix stocks fashion-forward, stylish pieces that are also incredibly wearable. From gorgeous dressed up dresses to lightweight trench coats and cool sandals, there is plenty of choice if you have a little more money to spend.

And by the looks of things, we’re not the only fans of this well-kept fashion secret. In fact, Holly Willoughby chose a Label Mix piece for a recent appearance on This Morning, bringing the label into the limelight basically overnight.

The star shared a post on her Instagram page featuring a gorgeous checked pink midi skirt, which costs £99. The Check Pleat Skirt is available in sizes 8 to 16, but thanks to the Holly effect, it is unsurprisingly sold out in most sizes. We’re praying the label re-stocks the design soon!

In the mean time, here are a few of our favourite styles from the line:

Next Label Mix
Label/Mix

Mix/Kate Sheridan Textured Leather Tab Bag, £196, Label Mix at Next

Next Label Mix
Label/Mix

Mix/Kitri Studio Tie Wrap Dress, £155, Label Mix at Next

Next Label Mix
Label/Mix

Mix/E8 Isidora Rope Sandal, £69, Label Mix at Next

Next Label Mix
Label/Mix

Mix/Rejina Pyo Double Breasted Belted Trench Coat, £199, Label Mix at Next