This designer bag label just launched a collection with Next

Have you discovered the joys of Next’s Label Mix yet? The premium collections see the store collaborate with exciting up-and-coming designers and niche brands to bring their designs to the masses, and its latest partnership might just be the most exciting one yet.

Alamy Stock Photo

Next has teamed up with luxury accessory line Hill & Friends – the brainchild of former Mulberry creative director Emma Hill and brand director Georgia Fendley, no less – for an exclusive line of bags that carry their signature smiley face at a more affordable price point.

Next Hill and FriendsMix/Hill & Friends Leather Camera Bag, £95, Next

There are four different designs to choose from: a clutch (£65), cross-body bag (£89), camera bag (£95), and tote (£119), many with multiple colourways including bright red leather and green suede.

Our personal favourite is the leopard-print cross-body with contrasting black detailing, but it would appear that  we’re not the only ones, as that particular style is already marked as low in stock.

Next Hill and FriendsMix/Hill & Friends Mini Cross Body Bag, £89, Next

While £65+ for a bag isn’t inexpensive – especially when you consider than Next’s own-brand bag offering starts from around £15 for a clutch – these are high-end pieces that are built to last.

Plus, a Hill and Friends bag would usually set you back at least £250, so if you love the look, it’s a great way to get it for a little less.

Next Hill and FriendsMix/Hill & Friends Mini Tote Bag, £119, Next

‘We want to share the friendly face of fashion and create products that make our customers swoon, smile, walk a little taller and feel a little stronger,’ Emma and Georgia, who founded their brand in 2015, say on their website.

‘We care passionately about our quality, our sourcing, our staff, our partners and each other. We are independent, founder owned and not afraid to do things differently.’

Next Hill and FriendsMix/Hill & Friends Clutch Bag, £65, Next

Ready to shop? You’ll need to head over to the Next website, sharpish, because these beauties are selling seriously fast.