Last month, we spotted a £19.99 H&M dress that looked just like a Ganni one, then Next jumped on the trend with a £40 gingham dress that could also easily pass as a dupe for the designer’s iconic seersucker check print maxi dress and now, just days later, we’ve spotted another Next design that bears a remarkable semblance to the designer’s collared smock dress that was popular in 2020.