This £28 polka dot dress is set to be Instagram’s next cult buy

We open with a disclaimer: after this summer’s viral Zara sensation, you may think you’ve had your fill of polka dot dresses. But that was before you saw New Look’s latest black and white puff sleeve frock.

In addition to being one of the lovely Rochelle Humes’ picks for the brand for the current season, the style is seeing a spike in sales thanks to influencer Hannah Gale, who shared a snap of herself wearing the ‘dreamy’ design on her Instagram account, inspiring plenty of her fans to make the very same purchase in the process.

Hannah, who has more than 82k followers on the platform, says that ‘it’s the first dress I’ve worn in years that makes me feel sexy and confident as opposed to cool and comfy’ – a glowing review by anyone’s standards.

And she was quickly showered with compliments from commenters who said they’d already ordered one of their own: ‘You look amazing! I ordered one too ❤️👌🏻’ said one, followed by another who posted: ‘If ever a caption sold a dress it’s that one! It’s now winging its way to me’.

In fact, posts of the dress are starting to pop up already, and it won’t be long before they’re saturating a social media feed near you.

After all, the appeal of the look is endless: not only is it a timeless print and silhouette, it taps into this season’s puff sleeve trend and will work under anything from a smart leather jacket to a fuzzy teddy coat. Oh, and did we mention it’s priced at a ridiculously reasonable £27.99?

If you want to jump on the bandwagon before everyone else does, head to the New Look website where it’s still in stock in selected sizes (although they are already running low).

New Look puff sleeve polka dot dress

Black Spot Puff Sleeve Midi Dress, £27.99, New Look

While you’re there, take a peek at the £50 houndstooth coat that’s proving equally popular right now – if you’re updating your autumn wardrobe on a budget, you can’t go wrong.