This week marks the launch of brand new British brand Albaray, and we’re lusting after every single item in the 60 piece collection.
Albaray is headed up by the previous leadership team at high street chain Warehouse, known for its trend-led but still super wearable pieces, and Albaray is no different. There’s plain white and black tees in contemporary cuts, stylish minimalistic loungewear and – undoubtedly the highlight of the new collection – statement dresses in a variety of chic prints.
With sustainability firmly at its core, Albaray uses 100 per-cent eco-viscose and 100 per-cent organic cotton across a majority of their items, as well as using recycled and recyclable materials for labels and tags.
Albaray’s pieces are not just sustainable and high quality, but affordable too, with price points starting at £22 for a top up to £120 for the most expensive dress. Most dresses are around the £70 to £80 mark though.
The brand’s website reads: ’Albaray was born during the pandemic in 2020, when founders Paula Stewart, Karen Peacock and Kirstie Di Stazio had the opportunity to press pause and reflect on their roles in the fashion industry.
‘One thing was constant; an unwavering desire to move forward with a more thoughtful, environmentally conscious approach to a fashion brand’.
The result? A collection of ‘versatile styles to stand the test of time. Designed for everyday – from wear-anywhere dresses to feel-good loungewear – all made with sustainability in mind.’