Colour trends come and go with each season. They reflect what customers want in both the interiors and fashion world and how society can be interpreted at a particular moment.
Millennial pink, for example, tapped into the social need for things to look both rosy and fun and yet have a sophisticated edge. It gave the colour pink to the masses – but prepare yourself for change. It may soon be time to wave goodbye to the Millennial pink phase and say hello to the new ‘it’ colour for 2020: ‘Neo Mint.’
So why Mint?
There are a lot of green shades out there, from Botanical inspired spring greens, to bright aquas and rich emeralds. ‘Neo Mint’ is the brand spanking-new fresh pastel tone that is set to dominate both the catwalks and the interiors sector over the next few months however.
The colour was first picked out by the trend forecasters WGSN, (the team who also predicted ‘frozen yellow’ as the colour of SS18, which was picked up by both Nike and Balenciaga), after carrying out extensive research on street fashion, sales of online retailers, current affairs and social media. WGSN’s colour Director, Jane Monnington discovered that society will soon be after ‘a shade that succinctly aligns futuristic development with nature.’ Green is calming and yet holds the promise of something exciting, optimistic and new.
What has this got to do with 2020?
We all dream of a futuristic world where robots are doing our daily chores, teleportation pods actually exist and we can activate light switches just by looking at them. 2020 has long been cited as the year for all of these dreams to become realities.
It therefore seems only fitting that our go-to colour for this moment in time should reflect our futuristic ideals and hopes. As it turns out, a lot of technological red-letter events are already scheduled to take place in 2020; the completion of the world’s tallest building in Arabia, the start of NASA’s Mars 2020 Rover mission, the very first A1 assisted Olympic Games, (where AI will be aiding those judging gymnastics to provide the competitors with more accurate scores), not to mention the addition of Uber’s new flying taxis…
Is this purely a fashion fad?
Nope. ‘Neo Mint’ can be translated into any form of design. It gives clothes a futuristic-inspired edge, but also breathes new life into interiors. Think statement walls, bold geometric designs and subtle accents. You can go as bold or as soft with it as you like.
Up for staying ahead of the trend game? Check out our top picks for mint this season:
Feature by Nicole Gray