This sellout natural lip balm has a waiting list of 4,500 people

Lip balm is an all-seasons hero in everyone’s beauty bag, and there are certain household brands that you probably reach for year after year without giving it a second thought.

New sales stats from natural brand Beauty Kitchen, however, suggest that more and more of us are seeking alternatives to the usual bestsellers and looking for natural lip care solutions – so much so that thousands will join a waiting list for a £2.99 tin.

Beauty Kitchen

Natruline, a fragrance-free, vegan-friendly lip treatment made with petroleum jelly alternatives such as castor seed oil, castor oil and carnauba wax, promptly sold out when it first arrived at Holland & Barrett, generating a waiting list of 4,500 natural beauty fans in the process, a Beauty Kitchen spokesperson confirms to

Now that it’s back in stock, it’s outselling the market leading petroleum brand in stores, proving just how in-demand vegan beauty products have become.

According to the brand, the green vegan tin is scientifically proven to nurture, moisturise and protect lips for up to 8 hours. Reviewers on the Holland & Barrett website are certainly impressed with their purchase, with one posting: ‘Been looking for something to fix the chronic dry lips I suffer from when its cold and this took care of it within a few days.’

NatrulineBeauty Kitchen Natruline Vegan Lip Balm, £2.99, Holland & Barrett

‘Pleasantly surprised by how rich this is and how nourished my lips feel compared to other natural balms I’ve tried,’ another agreed, while a third five-star reviewer echoed: ‘Always looking for a great lip hydrator with no nasty ingredients that doesn’t cost the earth.

‘Lovely smooth texture and great hydration, I love Beauty Kitchen’s ethics too…with the tin being made from recycled goods.’

Beauty Kitchen

If you’re not vegan but prefer a natural product, there’s also a vegetarian version of Natruline that’s enriched with beeswax and is said to offer the same nourishing benefits, still without the need for petroleum.

Either way, you’ll want to pick up a tin when you see one, lest the stocks dwindle once and you have to get in line once again!