Marks & Spencer has long been known for bringing affordable fashion to the high street – but whether through Autograph, Per Una or simply its own M&S name, it’s always been through its own in-house lines. Until now.
Today (1 October), the retailer has announced a partnership with eco-conscious fashion label Nobody’s Child, marking the first time in M&S history that the store has partnered with an external brand.
The venture will begin with Nobody’s Child’s autumn collection, an 140-piece edit inspired by The Secret Garden, featuring suitably whimsical prints and on-trend details like puff sleeves, tiered hems and sweetheart necklines.
As reported by Drapers, 90 per cent of Nobody’s Child’s A/W 20 is made from sustainable fabrics such as Lenzing Ecovero, Repreve (made from recycled plastic bottles), and organic cotton, and by 2021 the brand is aiming to grow this number to 100 per cent.
‘We are hugely excited to be the first complementary brand to broaden appeal at M&S and would like to thank both teams for the collective support of such an exciting partnership,’ says Jody Plows, CEO at Nobody’s Child.
‘We are an independent brand, with a passionate team committed to delivering easy-to-wear pieces from sustainable fabrics at affordable prices. This remains the driving force behind everything we do. We are focussed on a future plan that continues to make respectful decisions for the planet and people.’
Stephen Langford, M&S.com Director, added of the partnership: ‘As previously announced, M&S.com will be opened to complementary brands to broaden appeal and help turbocharge online growth. Nobody’s Child has been selected as our first brand to test this model using a curated range from its wider offer which we think will resonate with our customers.
‘The Nobody’s Child team is experienced at operating as a third-party brand, has an excellent near-sourcing supply chain and shares our passion for sustainable clothing – we’re really looking forward to working together.’
The first instalment of Nobody’s Child autumn collection, boasting statement dresses jumpsuits, tops, trousers and knitwear, is available on M&S’s website now. Here are just a few of our favourite styles to shop now.